Category: Portfolio
In-house design and production for new editorial entertainment and arts section logo to be used at the Santa Monica Daily Press.
A quick turnaround was required to produce new editorial section logos from pencil sketches to finished digital implementation. Combined with well integrated sales collateral, the new sections resulted in 2.5-5 percent increases in advertising sales after each launch.
Developed new logos to be used in festival villages and promotional materials including raffle boxes, print ads, mailers and banners to attract families and teen demographics to an event that encourages lifestyle choices for healthy families and a healthy planet.
Illustration, design and production of my husband’s and my wedding invitations shot by the incredibly talented Amelia Lyon. Read More…
In-house design and production for the Santa Monica Daily Press’ Entertainment and Movie Industry media kit.
Visual Problem: Re-familiarize entertainment and movie industries to the advertising opportunities of attracting the Santa Monica Daily Press’ affluent local readers who are chic, industry savy, educated moviegoers.
Freelance in-house design and production for Santa Monica Daily Press for B2B sales collateral and 60+ page special section publication to celebrate Santa Monica Pier’s Centennial Anniversary.
In-house design, art direction and production of Weekend Edition and Special Section Covers for the Santa Monica Daily Press.
Visual Problem Because these editions sat on the rack longer than the daily paper, they required extra visual impact to have more curb appeal.
Solution: Employed various image-making skills including digital compositing, illustration, and photography to cater to each article.
Illustration, design and production for TUSK Magazine.
Visual Problem: Create main art for an article featuring a father who tries to solve the puzzle of his Marine son’s death.
Solution: I digitally decoupaged a portrait of the father using newspaper articles because the news media coverage was a large part of his success uncovering the truth behind his son’s passing.
In-house design and production for Santa Monica Daily Press’ client, Funnel Mill
Visual Problem: Created a coherent design for small Santa Monica coffee and tea house to introduce business to local consumers and increase brand awareness.
Inhouse design and production for Santa Monica Daily Press
Visual Problem: Develop branding and collateral for “Green Mondays,” a B2B campaign driven to connect Santa Monica green businesses with its city’s eco-friendly consumers. This was a joint venture between the editorial and advertising departments to create more readership and sales.
Solution: Direct Mailers, sales onesheets and new logo resulted in a 2.5 percent advertisement increase.