In-house design and production for the Santa Monica Daily Press’ Entertainment and Movie Industry media kit.
Visual Problem: Re-familiarize entertainment and movie industries to the advertising opportunities of attracting the Santa Monica Daily Press’ affluent local readers who are chic, industry savy, educated moviegoers.
Freelance in-house design and production for Santa Monica Daily Press for B2B sales collateral and 60+ page special section publication to celebrate Santa Monica Pier’s Centennial Anniversary.
In-house design and production for Santa Monica Daily Press’ client, Funnel Mill
Visual Problem: Created a coherent design for small Santa Monica coffee and tea house to introduce business to local consumers and increase brand awareness.
Inhouse design and production for Santa Monica Daily Press
Visual Problem: Develop branding and collateral for “Green Mondays,” a B2B campaign driven to connect Santa Monica green businesses with its city’s eco-friendly consumers. This was a joint venture between the editorial and advertising departments to create more readership and sales.
Solution: Direct Mailers, sales onesheets and new logo resulted in a 2.5 percent advertisement increase.