Category: Print

Green Mondays

Inhouse design and production for Santa Monica Daily Press

Visual Problem: Develop branding and collateral for “Green Mondays,” a B2B campaign driven to connect Santa Monica green businesses with its city’s eco-friendly consumers. This was a joint venture between the editorial and advertising departments to create more readership and sales.

Solution: Direct Mailers, sales onesheets and new logo resulted in a 2.5 percent advertisement increase.